What is EVOO™ ? (and why the label matters)
Not a day goes by that we aren’t adding a new food-related word to our vocabulary. This point doesn’t come as a surprise considering the way we experience food is ever-changing; with the rise of social media and abundance of TV shows around food, our experience of food is more intense than ever. We owe the addition of EVOO to our food vocabulary to celebrity chef Rachael Ray. Her abbreviation for ‘Extra Virgin Olive Oil’ even made its way into Oxford American College Dictionary back in 2007.